Jordan's Prince Feisal to Speak at WaterSmart Innovations

His Royal Highness Prince Feisal Ibn Al-Hussein of Jordan, who as chair of the Royal Water Committee is active in water resource management and alternative water resources, will be the keynote opening session speaker at the inaugural WaterSmart Innovations Conference and Exposition, Oct. 8-10, 2008, in Las Vegas.

Presented by the Southern Nevada Water Authority in conjunction with the U.S. Environmental Protection Agency's WaterSense Program, WaterSmart Innovations will serve to broaden the knowledge of innovations in urban water efficiency and water conservation including products, programs, and outreach. It is anticipated to be the largest and most comprehensive conference of its kind.

More information is available at http://www.WaterSmartInnovations.com.

HRH Prince Feisal chairs the water committee that his brother, King Abdullah II, created earlier this year to upgrade Jordan's water strategy and develop policies and programs in light of the kingdom's scarce water resources.

A recent World Bank report noted that Jordan is one of the world's 10 most water-deprived nations. According to the U.S. Agency for International Development, the average Jordanian has access to fewer than 150 cubic meters of water, or less than 40,000 gallons annually. In contrast, the average U.S. citizen has more than 9,000 cubic meters, or about 2.4 million gallons, of fresh water available per year. Exacerbating Jordan's water challenges is its growing population, expected to double by 2029.

At a meeting in April, His Royal Highness urged the Royal Water Committee to develop a comprehensive national water strategy focusing on water resource management, alternative sources, and sewage system management.

WaterSmart Innovations will be held at the South Point Hotel and Casino. Full conference registration of $390 is available through the conference's Web site, http://www.WaterSmartInnovations.com.

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