Circle of Blue's Global Survey Spotlights Water

• Aug 20, 2009

A comprehensive global public opinion survey on attitudes about fresh water sustainability, management and conservation finds that people around the world view water issues as the planet's top environmental problem, greater than air pollution, depletion of natural resources, loss of habitat and climate change.

An August 18 press release said the independent survey was commissioned by Circle of Blue, the Michigan-based international network of leading journalists, scientists and communicators focused on global water issues. Molson Coors Brewing Company supported the research, which was conducted by GlobeScan, a global survey research firm.

The poll surveyed 1,000 people in each of 15 countries, and probed 500 in each of the following countries on specific questions: Canada, China, India, Mexico, Russia, the United Kingdom and the United States.

A close look at the results shows that people around the world view water pollution as the most important facet of the fresh water crisis, and that shortages of fresh water are very close behind. Across the 15 countries surveyed:

• 93 percent say water pollution is a very serious (72 percent) or somewhat serious (21 percent) problem; and
• 91 percent believe that a shortage of fresh water is a very serious (71 percent) or somewhat serious (20 percent) problem.

Across the seven focus countries:

• Government is considered among the most responsible for ensuring clean water.
• Seventy-eight percent say "solving drinking water problems will require significant help from companies," indicating that partnerships are an important component to resolving the world's fresh water sustainability challenges.
• Seventy-six percent say "I need more information to be able to do more to protect water."
• While people around the world agree on the importance of the issue, some key differences between the countries surveyed support the idea that solutions will have to be carefully tailored to local conditions.
• Across the seven countries surveyed, people in Mexico are the most concerned about "lack of water for agriculture" (75 percent are very concerned). People in India are most concerned about "the high cost of water" (60 percent) compared to other countries.
• People in Mexico express the most urgency about the severity of the pollution and water scarcity issues they face but also the most optimism about their ability to solve the problems.
• In all countries, more than half of those surveyed agree that government is responsible for ensuring clean water. When asked whether individual citizens are responsible, however, responses vary widely by country, from a high of 76 percent in Mexico to a low of 30 percent in China.

"This research shows that across the globe, concerns about water are reaching a critical level of public consciousness," said J. Carl Ganter, Circle of Blue co-founder and director. "People think water is the most important environmental concern, in many cases more pressing than climate change. It's the axis issue that intersects the world's greatest challenges, from health, poverty and security to climate, immigration and environment, even financial and commodities markets."