WEF Webcast to Offer Insight on Communicating Value

The Water Environment Federation (WEF) has developed a new Webcast that will provide insights and tools for effectively communicating the value of water infrastructure and the need for investment. “Making the Invisible, Visible – Effective Communications for Water Infrastructure” will be held from 2 to 3:30 p.m. EST on July 16.

Public support for investment is essential and using effective communications for accountability and transparency will be the foundation by which that support is gained.

This Webcast will help utilities by:

  • focusing on the 10th Attribute of Effective Utility Management – Stakeholder Understanding and Support;
  • providing an opportunity to hear from a seasoned reporter about how to communicate and elevate the water infrastructure discussion in today’s new media market;
  • looking at Web 2.0 social marketing tools to help facilitate public information, education, and involvement; and
  • examining the St. Louis (Mo.) model for building a local coalition for water infrastructure investment.

Featured speakers will include James Horne from U.S. EPA’s Office of Wastewater Management; Don Hamilton, former professional journalist and current chief of Communications for the Oregon Secretary of State’s Office; Alan Shark, executive director/CEO of the Public Technology Institute and Assistant Professor at Rutgers University School for Public Affairs & Administration; and Lance LeComb, Public Information director from the St. Louis Metropolitan Sewer District.

Available at $155 for WEF members and $195 for non-members, the registration deadline to register is July 13. For more details, visit the Conferences and Events section of www.wef.org.

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