This event occurred on January 28, 2010 at 2:00 P.M. EST.
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Webinars or web seminars can help you reach prospects while they are in the right mode to hear your message – when they are sitting at their desks in the office. Not only are webinars stimulating for your prospects, but they help establish your company as a thought leader worthy of consideration. The leads that are generated from webinars are more valuable than leads from other sources because they are from people that have registered specifically to consume your (or a partner’s) content. How can you best capitalize on this simple but very effective interactive lead generation tool?
In this webinar Joe Koufman, VP of Business Development and Marketing for Engauge Digital, will not only share the reasons that webinars are so effective in drawing active leads into your sales queue, but also will walk you through the steps that you can take to execute a winning webinar. He will cover how to integrate webinars into your marketing mix and will share his 10 tips to pull off a stimulating event. You will leave this webinar with a clear understanding of why they are so valuable and how you can execute your own successful webinar. Please join Joe Koufman and 1105 Media for this conversation about a tool that you cannot afford to miss!
Speaker: Joe Koufman
Joe Koufman leads the marketing and business development efforts for Engauge Digital which is an interactive marketing agency focused on leveraging insights to create great online user experiences that lead to conversion. Koufman has brought in new business relationships for the agency from such important clients as: Hanesbrands, AirTran Airways, Chick-fil-A, WellStar Health System, and The Hershey Company. Previous to Engauge Digital, Koufman spent 8 years at KnowledgeStorm (acquired by TechTarget – NASDAQ: TTGT in November 2007) focused on helping business technology companies generate leads for their sales teams. Koufman is a sought after speaker who serves on the board of directors for the American Marketing Association’s Atlanta chapter and completed five years on the board of directors of the Atlanta Interactive Marketing Association (AiMA) where he served the final year as president. For fun Koufman hosts an Internet radio music show, and in May 2010 he and his wife will become first time parents of fraternal twins.
Speaker: Rick Neigher
Director of Online Advertising for 1105 Media’s Dallas business unit, Rick Neigher oversees the web-based advertising opportunities for Occupational Health & Safety, Security Products, Environmental Protection & Contingency Planning and Management.
Before joining 1105 Media, Neigher spent four years at KnowledgeStorm followed by two years at TechTarget (NASDAQ: TTGT) focused on helping business technology companies to catalyze effective marketing programs and to understand cutting edge trends in lead-generation best practices. Companies such as Nokia, Siemens, Samsung, Citrix all formed part of the portfolio of companies with which Neigher was engaged. Prior to these positions, Neigher was the Director of Sales and Publishing for POPstick, an interactive marketing firm focused on developing web licensing agreements with media content providers like SONY, EMI, Warner Bros. Neigher’s long career as a successful record producer contributed to the synergy which has helped to shape a career bridging the creative and the business worlds.