New Green Roof Project Launched in Wisconsin

J.W. Winco, Inc. has started a new green roofing project in New Berlin, Wisconsin to showcase the latest in their pro-environmental efforts.

J.W. Winco, Inc. will begin installation of a green roof system on its South Calhoun Road, New Berlin, Wis. facility in July.  Benefits include recycling of rainwater and savings on cooling costs.  The company’s remodeling project has been approved under the Milwaukee Metropolitan Sewerage District (MMSD) Regional Green Roof Initiative and will take approximately three weeks to be completed.

“The MMSD Regional Green Roof Initiative provides incentive funding to increase green roof coverage within its service area.  Green roofs hold rainwater where it falls, thereby diminishing the risk of sewer overflows and improving the overall water quality in the region.  Conventional roofs, on a summer day, can be as much as 90 degrees hotter than green roofs.  The vegetation on green roofs reduces heat retention, thereby lowering energy usage. Additional benefits include improving air quality, increasing urban green space and wildlife habitat, extending roof life by protecting the roof from harmful ultraviolet rays and temperature extremes, and providing urban green space and educational opportunities.

Incorporating technologically advanced products, the J.W. Winco green roof system is on the cutting edge of storm management and retention.  The roof slows water during events of heavy rainfall and stores significant amounts for reuse.  Storm water is stored in a retention zone beneath the roof and then used for self-irrigation of the roof via a capillary system, and the roof is maintained by rainwater instead of municipal tap water.