New Product Line of Bumble Bee Foods Will Support World Wildlife Fund

Wild Selections, a new line of Marine Stewardship Council (MSC) certified products has been launched by Bumble Bee Foods, and a portion of the sales will go to the World Wildlife Fund (WWF) in support of protecting marine life and promoting sustainable fishing practices.

The first of the new Wild Selections foods will be available at the European Seafood Exposition in Brussels, and the company has agreed to 13 cents per can of food will go to the WWF. The company plans on giving a minimum of $1 million over the next five years to the fund, according to Chris Lischewski, president and CEO of Bumble Bee Foods. Albacore and lightmeat tuna will be the first available products, followed by salmon, clams, and sardines.

"The introduction of Wild Selections is a natural step in the work that Bumble Bee has been involved in to support responsible global fisheries management," Lischewski said. "As a founding member of the International Seafood Sustainability Foundation working alongside WWF and other leaders in marine resource management, we saw a great opportunity to introduce a line of MSC-certified products that would help further our collective mission to promote sustainable fishing practices and to protect fisheries stocks for generations to come."

"The introduction of the MSC-certified Wild Selections product line demonstrates Bumble Bee's deep commitment to sustainable seafood," said Bill Fox, vice president and managing director of fisheries at World Wildlife Fund. "This new line provides consumers the confidence that their seafood was sustainably caught as well as the opportunity to contribute to improving the health of the world's oceans by supporting WWF's efforts to conserve marine life and secure sustainable fisheries."

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