FarmVille Fans Team Up With Dreyer's to Plant Real Crops

This summer, the Dreyer's Fruit Bars is bringing a taste of real life to the online gaming world.  On June 13, 2011, top players from Zynga's wildly popular FarmVille game are packing their shovels and leaving their virtual farms behind as they head to rural Farmville, Va., to plant an actual fruit orchard for the community. 

The new orchard in Farmville, Va., commemorates a branded integration between Dreyer's Fruit Bars and FarmVille.  From June 13 to June 19, 2011, FarmVille players across the country will plant limited edition Dreyer's Fruit Bars branded crops within the FarmVille game, earning additional profitability and the opportunity to receive mastery recognition for planting, growing and selling the Fruit Bars crops.

A handful of lucky players have been selected to plant trees in real life, as well. Sharyn Martinez is among the FarmVille enthusiasts traveling to Farmville, VA to plant a fruit orchard with Dreyer's Fruit Bars.  "Being from Los Angeles, I thought the only way I'd get to plant an orchard was on my beautiful virtual farm! But now, thanks to Dreyer's Fruit Bars and Zynga, I am getting ready to dig in and plant fruit trees in the real town of Farmville," she said.

The planting in Farmville, VA is an example of Dreyer's Fruit Bars ongoing commitment to revitalizing one of our most precious resources:  fruit trees. In 2010, Fruit Bars introduced Communities Take Root, an annual program dedicated to planting fruit tree orchards in deserving communities nationwide.  Throughout the summer, Dreyer's Fruit Bars invites people across the United States to cast their vote to help twenty communities blossom, one orchard at a time. 

"Dreyer's is passionate about helping neighborhoods become greener, healthier and of course, sweeter. We're thrilled to introduce Fruit Bars and the Communities Take Root program to Farmville's passionate community, and to support FarmVille players in bring a thriving fruit orchard to the Farmville, VA community," said Jia Li, Fruit Bars' associate brand manager.

To learn more about Dreyer's Fruit Bars and Communities Take Root, visit www.CommunitiesTakeRoot.com to read the inspiring nominations and cast your vote. The communities with the most votes will receive a fruit tree orchard, which will be planted in partnership with the Fruit Tree Planting Foundation, a non-profit organization dedicated to planting fruit trees to support healthy nutrition worldwide.

Download Center

  • Your Guide to Environmental Metrics that Drive Performance

    Translating sustainability into action starts with implementing the right metrics to assess your environmental risk and performance. Learn how to design metrics that improve your decision-making process and drive enterprise performance.

  • Unpacking ESG: 6 Questions You Were Too Afraid to Ask

    Environmental and Sustainability experts from Arcadis and Cority answer 6 of the most pressing questions EHS professionals have about getting started with Environmental, Social, and Governance (ESG) reporting.

  • 5 Keys to Best-in-Class Chemical Management

    Running a safe chemical program is challenging and complex: from knowing what's on-site to proper handling and disposal - all while navigating regulatory changes. Learn the best ways to mitigate chemical risk, get the most value out of your data, and gain buy-in for a chemical management solution.

  • Streamline Your Air Emissions Management

    See how consolidating all your emissions management functions into one centralized system can help you streamline your operations, more easily maintain compliance, and achieve greater time and cost savings.

  • A Crash Course in Creating the Right Environmental Scoring System

    Learn how to develop the right environmental scoring system so you can easily benchmark performance across all your facilities and gain a holistic view of your environmental programs.

  • Industry Safe