Great Lakes' Campaign Begins with Education
The Alliance for the Great Lakes took to the airwaves to raise awareness about the importance of the Great Lakes, the threats they face and how we all can help.
The first wave of the Alliance's new "This is My Water" campaign recently launched on radio stations throughout the Great Lakes' region.
The radio spots direct listeners to a new online microsite that shows where to find information about water quality, water conservation, beach health and invasive species. Visitors to the site can learn ways to help improve the lakes in their personal lives, with business or government, and with the Alliance.
"People need to know about the many ways they can take action to make the Great Lakes cleaner and healthier," said Joel Brammeier, Alliance acting president and chief executive officer. "Everyone has a role to play."
Educating people about the lakes is a key aim of the campaign. Reporting on a surprising finding from focus group research, Alliance Marketing Manager Judy Freed noted, "Some folks don't realize their tap water comes from the Great Lakes."
The campaign was developed by Colman Brohan Davis, a Chicago-based marketing agency co-founded and headed by Alliance board member Lori Colman. The firm donated its services for the project as did veteran voiceover artist Franette Liebow.