Greenpeace Publishes Tissue, Toilet Paper Guide

Greenpeace has released a "Recycled Tissue and Toilet Paper Guide," a credit card-sized shopping guide that helps consumers find the greenest household paper products. The group recommends Green Forest, Natural Value, and Seventh Generation brands, and tells shoppers to avoid products like Kleenex, Cottonelle, Charmin, and Angel Soft.

Greenpeace says that paper products should be made from 100 percent overall recycled content, a minimum of which is 50 percent post-consumer recycled content. They should not be bleached with chlorine or toxic chlorine compounds.

“Our company’s primary goal is to make truly environmentally friendly products that also work well for the consumer, while being profitable,” said Allen Stedman, president of Planet Inc., manufacturers of Green Forest paper. “We want to make a difference in the marketplace, and we’re delighted that Greenpeace has recognized our efforts.”

One company that Greenpeace says can do much better is Kimberly-Clark, the largest tissue product company in the world with net sales in 2007 of over $18 billion dollars. Yet despite its large market share, the company has not used its influence to show the industry how to be greener. The full Greenpeace Recycled Tissue and Toilet Paper guide can be found at