Richards to Direct Severn Trent's European Sales

Severn Trent Services of Birmingham, U.K., has appointed Gary Richards to the role of European sales director for its Water Purification group, according to a recent press release.

In this position, Richards will be responsible for developing European sales, managing existing distributors, and identifying new distributors of key products. In addition, he will be responsible for developing and maintaining relationships with European consulting engineers and contractors. He will be based in Minworth, northeast of Birmingham.

According to Alex Lloyd, managing director of Severn Trent Services, "Sales of our water and wastewater solutions in Europe have increased significantly in recent years, and this market is a key component of Severn Trent Services' global strategy.

With a career spanning more than 27 years, Richards has significant experience in research and development operations, chemical plant operations, and worldwide commissioning of large-scale chemical, water and engineering plants. Prior to joining Severn Trent Services, he was employed by Statiflo International as sales director, where he gained extensive experience in the water treatment, oil, gas, petrochemical, and pharmaceutical sectors.

Richards has been an associate member of the Institution of Chemical Engineers since 1981. He holds qualifications in chemical engineering, microbiology and biochemistry and is a director of the International Ozone Association EA3 Group. Richards is fluent in German and speaks conversational French.

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