Network Encourages Viewers to Tell How They Save the Planet

The Weather Channel has launched its "Help Make Every Day Earth Day" initiative, which encourages green enthusiasts to answer the question "What are you doing to help save the planet?" via user-generated content including photos, text, and 30-second videos.

The channel will showcase select entries that express ideas and solutions about helping the environment on-air and online.

"Providing information about climate change and its implications on daily life is part of our ongoing programming on The Weather Channel. We hope that raising consciousness about eco-friendly actions will inspire consumers to think about ways they can help the environment," says Lynn Brindell, executive vice president of strategic marketing. "For these vignettes, we’re looking for personal ideas that people are employing to make a difference."

Participants can upload their material to an entry page at the company's Web site.

Adults and children aged 13 and older are eligible to submit content. The company will begin running selected entries in March and increase frequency leading up to Earth Day on April 22.

Forecast Earth, the network's signature green program and first TV series to present a weekly look at climate change issues, will have a special Earth Day episode titled "State of the Planet" airing on April 19 and 20. This segment will look at present day conditions of the planet and predict the biggest challenges to Americans over the next 25 years. Additionally, the network is increasing public awareness about water conservation, an especially important message during the time of record drought in the Southeast.

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