Environmental Protection

Samsung Mobile Engages Students to Reach Recycling Goal

Samsung Telecommunications America is kicking off a nationwide in-school education and recycling program as part of its March to a Million pledge to collect 1 million mobile phones for recycling in 2010.

Reaching an estimated 7 million middle and high school students in approximately 9,500 schools across the United States, the eco-focused program will educate teens about the importance of mobile phone recycling.

Paul Golden, chief marketing officer, said, “The March to a Million program is taking our green initiatives one step further to educate consumers on the importance and ease of recycling mobile phones. The goal of the in-school program is to reach an influential demographic and one that we think will help us spread the word throughout their communities.”

Students will participate in activities that will allow them to educate their peers, parents and local communities. Each participating school has the opportunity to enter a sweepstakes to win either a VIP concert from the pop/rock band, Hey Monday, or one of 50 $1,000 “Green Grants” to put toward making their school more environmentally friendly. The winner of the VIP concert will be announced in June.

Samsung Mobile’s cell phone recycling efforts speak directly to its longstanding partnership with EPA’s Plug-In To eCycling program. With only 10 percent of cell phones recycled annually, Samsung Mobile urges Americans to recycle their cell phone during this year’s Plug-In To eCycling National Cell Phone Recycling Week the week of April 5 through 11.

For more information, please visit www.samsungmobileusa.com/marchtoamillion.

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