Environmental Protection

RecycleBank Expands Service to the Midwest

RecycleBank™, a rewards program that motivates people to recycle, announced on June 30 it has rolled out service to households in the Omaha, Neb., area and has seen a more than 100 percent increase in recycling in just one month.

Through a relationship with Elkhorn Sanitation Service (ESS) and Firstar Fiber, RecycleBank will continue to rollout its program to several thousand homes in the area during the next few months.

RecycleBank motivates households and communities to recycle by measuring the amount of recyclables from each household and converting the weight into reward points, which can be viewed and redeemed.

ESS has teamed up with Firstar Fiber, the single-stream recycling facility in Omaha. Together, these two companies are enabling ESS households in West Omaha, Papillion, LaVista, Gretna, Elkhorn and Bennington, Neb., to participate in the RecycleBank program. ESS is providing participating households with a 96-gallon recycling cart, outfitted with a radio-frequency identification tag to track the total weight and participation of households' recycling. Within the first month of participation, households have more than doubled the amount of recyclables from 22 pounds to 47 pounds per household.

This expansion to the Midwest marks the beginning of the company's rapid growth outside of its roots in the East Coast.

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